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Conference Program w/ Downloadable Presentations

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SUNDAY EVENING, NOVEMBER 16
5:00-9:00PM Conference Registration & Speaker Check-in
7:00-9:00
Regency Ballroom

NEW POLICY IDEAS WITH A BEHAVIOR FOCUS

Conference Kick-off and Dessert Reception

The conference will start with an interactive, provocative and fun session designed to stimulate discussion and develop new connections. The session will focus on creative ideas for behavior-related legislation, regulation, program and action for the new US administration, states, cities and other organizations. Don't miss thought-provoking discussions, lively roundtables, wine and light desserts, and the opportunity to share experiences and explore new ideas.
Kickoff: Linda Schuck, BECC Chair, California Institute for Energy & Environment
Moderators: Sharyn Barata, Vice-President, Opinion Dynamics Corporation
Rick Diamond, Senior Advisor, California Institute for Energy & Environment
MONDAY MORNING, NOVEMBER 17
7:30-8:30AM Continental Breakfast & Registration
8:30-10:30
Regency Ballroom

BEHAVIOR, ENERGY & CLIMATE CHANGE

Opening Plenary

Welcome: BECC Convening Directors
Carl Blumstein, Director, California Institute for Energy & Environment (CIEE), University of California
Role of Efficiency in Addressing Climate Change in the U.S. (0.3MB)
Steve Nadel, Executive Director, American Council for an Energy-Efficient Economy (ACEEE)
Jim Sweeney, Director, Precourt Institute for Energy Efficiency (PIEE), Stanford University
Setting the Stage: Behavior, Energy and Climate Change (1.6MB)
Carrie Armel, BECC Conference Co-Chair & Precourt Institute for Energy Efficiency
Provides an overview of "behavior;" a framework for thinking about the broad array of areas in which it can accelerate climate/energy solutions; and examples of behavioral approaches that can be applied for immediate impact.
Anticipating the Future: Immersive New Media - Evidence and Ideas from the Science of Fun
Byron Reeves, Professor of Communication and Co-Director of the H-STAR Institute (Human Sciences & Technologies Advanced Research), Stanford University
Changing deep-rooted behaviors is really hard. Playing collaborative computer games is seriously fun. Change & fun depend on similar ingredients that can be aligned in immersive interactive media. Behavior change while having fun can result. Dr. Reeves will provide some intriguing examples & suggest applications to energy and climate change.
10:30-11:00 Coffee Break
11:00-12:30 BEHAVIOR TOPICS 1: Concurrent Sessions
Topic 1A 11:00-12:30
Regency A

BEHAVIOR & CALIFORNIA CLIMATE POLICY PANEL

Moderator: Chris Bowman, Sacramento Bee

• Karen Douglas, Commissioner, California Energy Commission
CA's Climate Change Proposed Scoping Plan: A Framework for Change (0.1MB)
• Mike Scheible, Deputy Executive Officer, California Air Resources Board
Presentation (0.1MB)
• Jim Sweeney, Governor Schwarzenegger's Council of Economic Advisors, Stanford University
Moving Towards Zero Net Energy Buildings (0.8MB)
• Martha Brook, Lead for Low Carbon Footprint Buildings, California Energy Commission
Topic 1B 11:00-12:30
Regency B

ENTERTAINMENT & HOLLYWOOD

Moderator: William Ryerson, Population Media Center

Acting for Change (6.5MB)
William Ryerson, CEO, Population Media Center
The Green They Really Love (1.1MB)
Brad Markowitz, Independent Filmmaker & President, A Feather Or a Fig, Inc.
Electronic Games to Prevent Climate Change
Subhi Quraishi, CEO, ZMQ software
Topic 1C 11:00-12:30
Regency C

LEVERAGING SOCIAL NORMS

Moderator: Sharyn Barata, Opinion Dynamics Corporation

The Constructive, Destructive, and Reconstructive Power of Social Norms (4.0MB)
Wesley Schultz, California State University at San Marco
Behaving Ourselves: How Our Neighbors & Amazon.com Can Help Save the Planet
Alex Laskey, President, Positive Energy
Creating an Environment for Change, One Campaign at a Time (2.4MB)
Jennifer Castleberry, Runyon Saltzman & Einhorn, Inc. Advertising, Social Marketing & Public Relations
Topic 1D 11:00-12:30
Carmel

BUILT ENVIRONMENT

Moderator: David Hungerford, California Energy Commission

Ranking US Cities' Oil Addiction: Sprawl and Car Commuting Emerge as Real Estate Risk Factors (2.4MB)
Warren Karlenzig, President/Founder, Common Current
CO2, the Built Environment and Transportation: A Template for Evidence-Based Decision-Making (10.0MB)
Sarah Kavage, Special Projects Manager, Lawrence Frank & Company
How Building Design Can Change the Equation (5.6MB)
Lisa Heschong, Principal, Heschong Mahone Group
Topic 1E 11:00-12:30
Big Sur

BEHAVIOR IN ENERGY MODELING

Moderator: Skip Laitner, Economic Policy Director, ACEEE

Designing Incentive Preserving Rebates to Increase Acceptance of Critical Peak Pricing (0.8MB)
Robert Letzler, Federal Trade Commission, Bureau of Economics
Electricity Consumption Efficiency: A Top-Down Assessment of Potential (0.7MB)
Anthony Paul, Resources For the Future
Strategic Insight about Demand Reduction in Emission Scenarios (0.5MB)
Holmes Hummel, Energy and Resources Group, UC Berkeley
12:30-1:45 Lunch
MONDAY AFTERNOON, NOVEMBER 17
2:00-3:30 BEHAVIOR TOPICS 2: Concurrent Sessions
Topic 2A
2:00-3:30
Regency A

Moderator: Ed Wisniewski, Consortium for Energy Efficiency

Transformation Strategies In CA To Achieve Maximum Energy Savings (1.4MB)
• State & International Perspective: Keri Bolding, CPUC/California EE Strategic Plan
• National Perspective: Maria Tikoff Vargas, ENERGY STAR/EPA
• Utility Perspective: Lawrence Oliva, Southern California Edison
• International Perspective: Nick Bridge, Counsellor for Global Issues, British Embassy, Washington, DC
To break through to the next level of energy savings and GHG reduction required to address climate change, program administrators and regulators are going to have to seriously look at tapping into behavioral transformation strategies. A panel of program, regulatory and marketing experts will explore what it will take to scale up behavior-based programs to state, national and international levels.
Topic 2B
2:00-3:30
Regency B

USING NEW MEDIA TO MOTIVATE ACTION

Moderator: Pam Wellner, California Public Utilities Commission

Creating Awareness and Engaging People through Digital Touch Points (2.1MB)
Genesis Capunitan, Management Supervisor, DDB Los Angeles
Storytelling on the Web and Its Place in Fighting Climate Change (0.6MB)
Jonah Sachs, Creative Director, Free Range Studios
Engaging Customers in Energy Efficiency Through Non-Traditional Media (0.6MB)
Seth Kiner, Director, Customer Experience Management and Marketing, Southern California Edison
Lights Out San Francisco: Mobilizing Online for On the Ground Action
Nathan Tyler, Executive Director, Lights Out San Francisco
Topic 2C
2:00-3:30
Regency C

LESSONS FROM PUBLIC HEALTH

Moderator: June Flora, Lucille Packard Children's Hospital

Climate Change: The Public Health Response (2.8MB)
George Luber, Associate Director for Climate Change, National Center for Environmental Health, CDC
Lessons from the Tobacco Control Movement (1.1MB)
Michael Eriksen, Professor, Georgia State University
Changing People, Changing Policies: A "Social-Ecological" Framework for Climate Change Intervention (25.6MB)
Ed Maibach, Center for Climate Change Communication, George Mason University
Topic 2D
2:00-3:30
Carmel

DIFFUSION OF INNOVATIONS: FROM IDEAS TO ACTION

Moderator: Craig Boice, Boice, Dunham Group

Creating Social Epidemics: Using Diffusion Theory to Promote Innovation Adoption and Sustained Behavior Change (2.5MB)
Corinne Shefner-Rogers, University of New Mexico School of Medicine
EE/DR Technology: If You Build Diffuse It, They Will Come (2.0MB)
Christine Geltz, President, Geltz Communications, Inc.
Topic 2E
2:00-3:30
Big Sur

CARBON FOOTPRINTS & BUDGETS

Moderator: Jim Morris, Carnegie Melon University

Reducing Our Food Carbon Footprint: Attitudes and Procurement Strategies Among Consumers and Institutional Food Service (3.7MB)
Gail Feenstra and Sonja Brodt, Agricultural Sustainability Institute, UC Davis
CoolCalifornia.org: A Statewide Tool to Foster Significant, Voluntary Behavior Change (2.1MB)
Annalisa Schilla, California Air Resources Board
Personal Carbon Allowances: Tying Economic, Social and Psychological Mechanisms Together for Emissions Reduction in the Domestic Sector (0.4MB)
Yael Parag, Environmental Change Institute, Oxford University Center for the Environment
3:30-4:00 Break
4:00-5:30 ROUNDTABLES & PANEL DISCUSSIONS
4:00-5:30
Regency A

Moderator: Monica Nevius, Consortium for Energy Efficiency

The Energy Efficiency Program Ecosystem: A Utility Perspective (0.2MB)
• Marian Brown, Southern California Edison
Understanding the Energy Efficiency Ecosystem: The Municipal Utility Perspective (0.4MB)
• Bruce Ceniceros, Sacramento Municipal Utility District
Focus on Energy: Non Utility Administrators (0.1MB)
• Sara Van de Grift, Wisconsin Focus on Energy
What Do Regulators Really Want? (0.7MB)
• Mike Sherman, Massachusetts Division of Energy Resources
Socio-Behavioral Research and Sustainability: Ensuring Relevance & Broadening the Scope (0.2MB)
• Rafael Friedmann, Pacific Gas & Electric
This session will provide an overview and framework for understanding the different types of institutional and regulatory milieus in which publicly funded energy efficiency programs operate, and their implications for program approaches grounded in behavior and the social sciences.
4:00-5:30
Regency B
FILM - SISTERS ON THE PLANET

Moderator: Aimee Christensen, Christensen Global Strategies

Climate change is already having a disproportionate impact on people in poor communities and it's hitting women the hardest. This session will screen a short movie produced by Oxfam about how four inspirational women around the world are fighting back against climate change followed by a moderated discussion about climate change strategies.
4:00-5:30
Regency C

Moderator: Peter Ward, California Energy Commission

Technology Commercialization (0.2MB)
• Jim Robbins, Environmental Business Cluster
Accelerating Adoption of Energy Innovation: Building Bridges to the Marketplace (1.1MB)
• Jim Gollub, ICF International
Technology Driven Enterprise & Economic Development (2.5MB)
• Marty Murphy, National Renewable Energy Laboratory
The rapid adoption of new clean technologies is essential to help address climate change. This session will examine why there is a "Valley of Death" between existing applied research funding and private sector investments for those developing environmental technology and will describe successful ways to accelerate clean tech commercialization.
4:00-5:30
Carmel
PANEL - LOCAL GOVERNMENT PARTNERSHIPS FOR A SUSTAINABLE FUTURE

Moderator: Nancy Jenkins, Southern California Edison

Southern California Edison's Local Government Partnerships (22.2MB)
• Building an Energy Efficiency Ethic: Marjorie Hamilton, Southern California Edison
Local Government Partnership: City of Monrovia (2.7MB)
• Leading by Example: Dan Iwata, City of Monrovia
Palm Desert Sustainability Plan and Partnership Demonstration Program Overview (0.1MB)
• Palm Desert Partnership Demonstration Project: Pat Conlon, City of Palm Desert
Capturing the Behavioral Impact of Local Government Partnership Programs (0.1MB)
• Measuring the Effectiveness of Energy Efficiency Partnerships: Carol Yin, EM&V Consultant
A panel of utility program managers and city leaders will describe their partnership approach, social marketing efforts and other sustainability strategies to reduce energy and GHG emissions. They will discuss social science principles that underlie activities, review best practices and evaluation findings and lead a discussion on how local government partnerships can motivate behavioral changes.
4:00-5:30
Big Sur
PANEL - BEHAVIOR, EVALUATION & COST-EFFECTIVENESS METRICS

Moderator: Carl Blumstein, California Institute of Energy & Environment

Carbon Reduction Versus the TRC... Cost-effectiveness Needs Redefinition (0.6MB)
• Robert Knight, Bevilacqua-Knight, Inc.
Demand Response: Time-differentiating Technologies, Rates, Programs, Metrics and Customer Behavior (0.1MB)
• Joy Morgenstern, California Public Utility Commission
Crossing the Evaluation Gap - Emerging Strategies for Understanding, Designing and Delivering Effective Energy and Climate Programs (1.5MB)
• Jim Perich-Anderson, Pacific Gas & Electric Company
This session explores needs and means for changing the ways we measure and value the effectiveness of energy efficiency, demand response and climate initiatives by considering the complexity, multiple stakeholders and behavioral aspects of this work.
4:00-5:30 ROUNDTABLE DISCUSSIONS
4:00-5:30
Regency Ballroom

SMALL GROUP, INFORMAL ROUNDTABLE DISCUSSIONS

Session Organizer: Karen Ehrhardt-Martinez, BECC Co-Chair, ACEEE

These small, informal discussion groups allow participants to discuss topics of mutual interest. Select one of the topics from the following list and note the corresponding table number. (More complete descriptions are available on the conference website.) Find the table with your topic number. Discussions will be convened and facilitated by a moderator who will introduce the topic, provide a framework for discussion and facilitate participation.
Table
1. How Can Time-of-Use Metering and Targeted Feedback Be Used to Change Energy Consumption Behaviors? (0.1MB)
Moderator: Martin Bunzl, Rutgers University
2. What Can Free Riders and Other Program Experiences Tell Us about Business Perspectives on Energy Efficiency? (0.1MB)
Moderator: Paula Coutz, Northeast Utilities
3. What are the Best and Worst Methods for Reducing Energy Consumption in Small Cities and Communities? (0.1MB)
Moderator: Paul Craig, Sierra Club
4. The Challenge of Promoting Conservation: Why Aren't We Talking about Changing Consumption Behavior? (0.1MB)
Moderator: Rick Diamond, LBNL
5. Better Survey Design: How Can We Be More Effective at Measuring Energy Literacy and Identifying Barriers? (0.1MB)
Moderator: Gwendolyn Farnsworth, E Source
6. Making the Case: What are the Best Means of Measuring and Evaluating the Success of Behavior-Oriented Initiatives? (0.1MB)
Moderator: Susan Fischer, California Air Resources Board
7. How are Energy Consumption Patterns in the US Unique and How Might Cross-National Comparisons Inform Our Strategies for Change? (0.1MB)
Moderator: Kathryn Janda, Environmental Change Institute, Oxford University
8. What are the Best Means of Marketing Climate Change to Today's Youth? (0.1MB)
Moderator: Brian Keane, Smart Power
9. Changes in Industrial Investment Patterns & New Decision-Making Models: What Are the Implications for Efficiency? (0.1MB)
Moderator: Skip Laitner, ACEEE
10. Bias Toward Capital Investments: Are We Underestimating the Cost-Effectiveness of Behavior Change Strategies? (0.1MB)
Moderator: Peter Meyer, E.P. Systems Group, Inc.
11. Getting Efficiency on the Radar: How Can We Effectively Appeal to Commercial Customers? (0.1MB)
Moderator: Curt Nichols, Idaho Power
12. How Can New Virtual World Technologies be Used to Increase EE & RE Adoption? (0.1MB)
Moderator: Grant Ricketts, LearningGovernance.com
14. What are Effective Ways of Integrating Building Design, Technology & Behavior to Maximize Energy Savings? (0.1MB)
Moderator: Beth Savan, University of Toronto Sustainability Office
15. What are the Best Means of Developing Cost-Effective Carbon Management Solutions for Businesses? (0.1MB)
Moderator: Mark Schaffer, Supply Chain Consulting US
16. How Can Local Governments Use New Tools to Increase Their Effectiveness in Climate Policy Making? (0.1MB)
Moderator: Kif Scheuer, Strategic Energy Innovations
17. How Do We Transform Youth Enthusiasm into Climate Conscious Action? (0.1MB)
Moderator: Annalisa Schilla, California Air Resources Board
18. How Much Can Consumers Do to Reduce Energy Consumption & When Should Other Actors Be Targeted? (0.1MB)
Moderator: Bin Shui, Joint Global Change Research Institute
19. What are the Best Means of Motivating & Mobilizing Individual & Corporate Action on Climate Change? (0.1MB)
Moderator: Noel Vietor, Saachi & Saatchi
20. How Can Medical Models Be Applied as a Means of Breaking Our Addiction to Energy? (0.1MB)
Moderator: Michael Williams, PRC International
5:30-on Free time. You are on your own for dinner.
MONDAY EVENING, NOVEMBER 17 - For those still going strong!
8:00-9:00 FILMS, POPCORN & INFORMAL MEETINGS
Check the bulletin board at the BECC Conference Desk for topics & locations
TUESDAY MORNING, NOVEMBER 18
7:30-8:30AM Continental Breakfast & Registration
PLENARY
PANEL
8:30-10:30
Regency Ballroom

POINTS OF LEVERAGE ON CLIMATE CHANGE

Moderator: Felicity Barringer, National Environmental Reporter, New York Times

Policy: The Honorable Phil Sharp, President, Resources for the Future; former US Representative
Faith: Susan Stephenson, Executive Director, The Regeneration Project
Labor: Chris Chafe, Executive Director, Change to Win
Business: Aimee Christensen, Founder/CEO, Christensen Global Strategies
Youth: Jessy Tolkan, Executive Director, Energy Action Coalition
This panel brings together an extraordinary group of individuals representing varying perspectives and communities. They will explore the breadth & depth of behavior strategies to address climate change and propose new directions.
10:30-11:00 Break
11:00-12:30 BEHAVIOR TOPICS 3: Concurrent Sessions
Topic 3A
11:00-12:30
Regency A

GREEN JOBS & WORKPLACES

Moderator: Teri Duncan, Bonneville Power Administration

Greening Your Building Toward the Bottom Line
Craig Sheehy, President/CEO, Envision Reality Services
Green Collar Jobs: Building Pathways Out of Poverty and Careers in the Clean-Energy Economy
Ian Kim, Director, Green-Collar Jobs Campaign, Ella Baker Center for Human Rights
Mojo in the Workplace - The Importance of Culture in Retaining Good People (0.6MB)
Margie Harris, Executive Director, Energy Trust of Oregon, Inc.
Topic 3B
11:00-12:30
Regency B

BRANDING

Moderator: Tim Gnatek, Blue Practice

What Is a Brand, What It Is Not and What We Can Learn from the Great Brands
Tom Zara, Executive Director of Strategy, Interbrand
Building and Leveraging a Green Brand: ENERGY STAR Now and in the Future
Maria Tikoff Vargas, Brand Manager, ENERGY STAR Program, US Environmental Protection Agency
Communicating a Green Brand to Consumers (1.9MB)
Scott Radcliffe, VP of Consumer Branding and Sustainability, Cohn and Wolfe
Topic 3C
11:00-12:30
Regency C

APPLYING DESIGN THINKING TO ACCELERATE CLIMATE SOLUTIONS

 (repeat)

Banny Banerjee, Academic Director, Stanford Design Program, Stanford University

Bill Burnett, Executive Director, Stanford Design Program, Stanford University

The directors of the Stanford Design Program will run an interactive workshop illustrating how design techniques such as rapid prototyping can improve technologies and programs and accelerate their implementation and adoption. (The speakers request that no one join the session after it has started and the doors are closed.)
Topic 3D
11:00-12:30
Carmel

Moderator: Ed Vine, California Institute for Energy & Environment

Behavioral Assumptions Underlying California Residential Energy Efficiency Programs (0.3MB)
Loren Lutzenhiser, Portland State University
Assumptions Underlying Non-Residential Programs
Michael Sullivan, Freeman, Sullivan & Co.
Behavioral Assumptions in Energy Efficiency Potential Studies
Mithra Moezzi, Ghoulem Research
Net Non-Energy Benefits (NEBs) (0.1MB)
Lisa Skumatz, SERA, Inc.
Reactions from a Policymaker
Pam Wellner, California Public Utilities Commission
Topic 3E
11:00-12:30
Big Sur

SOCIAL NETWORKS

Moderator: Marsha Walton, New York State Energy Research & Development Authority

The Awakening The Dreamer, Changing The Dream Symposium (13.7MB)
James Cole, California Institute for Energy & Environment
From the Grassroots Up: Lessons Learned and Behavioral Impacts of The Climate Project (1.0MB)
Dune Ives, Milepost Consulting & The Climate Project
Amy Stork, Stork Marketing
UU Low Carbon Challenge: Don't Try This Diet Alone (0.4MB)
Rev. Lindi Ramsden, Unitarian Universalist Legislative Ministry, CA
TUESDAY AFTERNOON, NOVEMBER 18
12:30 Lunch
KEYNOTE
1:30-2:15
Regency
A-B-C

AMPLIFYING ENERGY EFFICIENCY TECHNOLOGIES THROUGH HUMAN-CENTERED DESIGN

Keynote: David E. Rodgers, Deputy Assistant Secretary for Energy Efficiency, US DOE

David Rodgers manages US DOE Energy Efficiency and Renewable Energy portfolio of energy efficiency programs including industrial, buildings, and vehicle technologies.
2:30-4:00 BEHAVIOR TOPICS 4: Concurrent Sessions
Topic 4A
2:30-4:00
Regency A

BEHAVIOR AND FUTURE LEGISLATION

Moderator: Jim Sweeney, Precourt Institute for Energy Efficiency, Stanford University

Behavior and Climate Legislation (0.2MB)
John Dernbach, Widener University Law School
Catalysts for Innovative Behavior: Exploring Further Efficiency Possibilities (0.7MB)
Skip Laitner, American Council for an Energy-Efficient Economy
The Behavioral Wedge: The Potential for Short-Term Greenhouse Gas Emissions Reductions from Household Behavioral Change in the United States (0.1MB)
Paul Stern, The National Academies
Topic 4B
2:30-4:00
Regency B

SEGMENTATION

Moderator: Loren Lutzenhiser, Portland State University

Segmentation Overview (0.9MB)
Loren Lutzenhiser, Professor, Portland State University
Putting It on the Ground: Segmenting with the End in Mind
Bill Guns, President and CEO, SRI Business Intelligence
Segmentation Based on Energy Attitudes and Behaviors (0.4MB)
Marc Pedersen, BC Hydro
Topic 4C
2:30-4:00
Regency C

BUSINESS

Moderator: Roland Risser, Pacific Gas and Electric

Eco-Technology: Delivering Efficiency & Innovation (3.7MB)
Allyson Klein, Intel Corporation
Understanding Behavioral Savings in the Commercial Sector (2.3MB)
Iris Sulyma, BC Hydro
Northeast Efficiency Business Leaders Tell Their Stories (1.0MB)
Bethany Vasecka, Northeast Energy Efficiency Partnerships
Strategic Fit of Energy Efficiency: Strategic and Cultural Dimensions of Investment Decisions (0.9MB)
Catherine Cooremans, University of Geneva HEC
Topic 4D
2:30-4:00
Carmel

FEEDBACK TECHNOLOGIES

Moderator: Carrie Armel, Precourt Institute for Energy Efficiency, Stanford University

An Overview of Feedback Tools that Leverage Smart Meters (15.3MB)
Kat Donnelly, Massachusetts Institute of Technology
UbiGreen: Investigating a Mobile Tool for Tracking and Supporting Green Transportation Habits (17.0MB)
Jon Froehlich, University of Washington
Creating Behavior Change Through Residential Dashboards (0.4MB)
Matthew Smith, Greenbox Technology Inc.
Topic 4E
2:30-4:00
Big Sur

BEHAVIOR ECONOMICS & DECISION SUPPORT

Moderator: Randy Chinn, Committee on Energy, Utilities & Communications, CA State Senate
4:00-5:00 Networking & Free Time: Poster Session Set-up
5:00-7:00

POSTER SESSION & RECEPTION
WEDNESDAY MORNING, NOVEMBER 19
7:30-8:30AM Continental Breakfast & Registration
8:30-10:00 BEHAVIOR TOPICS 5: Concurrent Sessions
Topic 5A
8:30-10:00
Regency A

WASHINGTON PERSPECTIVES

Moderator: Rick Diamond, Lawrence Berkeley Laboratory

Behavior Research to Further Climate Change Technology Deployment (0.6MB)
Lindsay Roland, US Department of Energy
The Behavior Side of Greening the Capitol (2.0MB)
Dan Beard, Chief Administrative Officer, US House of Representatives
Moving Mountains: Creating Change from the Bottom Up at DOD (0.1MB)
Mitzi Wertheim, CNA Corp., former Deputy Under Secretary of the Navy
Topic 5B
8:30-10:00
Regency B

MARKETING & MESSAGES

Moderator: Marian Brown, Southern California Edison
Topic 5C
8:30-10:00
Regency C

CULTURE, VALUES & IDENTITY

Moderator: Karen Ehrhardt-Martinez, American Council for an Energy-Efficient Economy

It's Not About New Technologies or Policies: It's About New Thinking! (0.2MB)
Bob Doppelt, University of Oregon
An Ethnographic Approach to New Product Development
Barbara Wingate, Pacific Gas & Electric Company
Envisioning Energy Efficiency (2.0MB)
Harvey Sachs, American Council for an Energy-Efficient Economy
Topic 5D
8:30-10:00
Regency D

ORGANIZATIONAL BEHAVIOR

Moderator: Ken Tiedemann, BC Hydro
Topic 5E
8:30-10:00
Regency E

FEEDBACK PROGRAMS PANEL

Moderator: Diane Ferington, Energy Trust of Oregon

Use of Feedback Devices for Energy Efficiency: A Panel on Three Programs' Experiences
Energy Trust of Oregon Home Energy Monitor Pilot (0.3MB)
• Kate Scott, Energy Trust of Oregon
SMUD’s Power Cost Monitor Program (1.5MB)
• Janis Erickson, SMUD
NSTAR Power Cost Monitor Pilot (1.4MB)
• David MacLellan, NSTAR Electric & Gas Corporation
Topic 5F
8:30-10:00
Regency F

DEMAND RESPONSE & ENERGY MANAGEMENT

Moderator: Bob Collins, Ontario Power Authority

DRRC Research Project: Residential TOU Program Behavior Study (1.7MB)
Jane Peters, Research into Action
Karen Herter, Heschong Mahone Group
Cost, Consumption, or Carbon? Feedback for Residential Demand Response (0.9MB)
Therese Peffer, UC Berkeley
BetterBricks: Stimulating Demand and Supply of Energy Efficient Products and Services in the Marketplace (1.0MB)
Skip Schick, Northwest Energy Efficiency Alliance (NEEA)
Reaching and Influencing the Affordable Housing Rehab Buildings Market (0.2MB)
Julieann Summerford, Heschong Mahone Group, Inc.
10:00-10:30 Coffee Break
10:30-12:00 BEHAVIOR TOPICS 6: Concurrent Sessions
Topic 6A
10:30-12:00
Regency A

CITIES

Moderator: Mark Bekkering, City of Toronto Environment Office

CoolCities.US: Volunteers Successfully Inducing Change (2.2MB)
Paul Craig, Sierra Club (National)
The City of Berkeley's Clean Energy Municipal Financing Program (0.3MB)
Merrian Fuller, UC Berkeley Renewable and Appropriate Energy Laboratory
Climate Policy at the Local Level: A Survey of California's Communities (0.5MB)
Ellen Hanak, Public Policy Institute of California
How Juneau, Alaska, Cut Its Electricity Use Over 30% in Only a Few Weeks (0.8MB)
Alan Meier, UC Davis Energy Efficiency Center
Topic 6B
10:30-12:00
Regency B

FRAMING & CONTEXT

Moderator: Valerie Richardson, KEMA

Man on the Street: How Smart Are We?
Bill LeBlanc, Boulder Energy Group & E Source
Reaching the Next Generation: Impacts of the Creative Community on Youth Culture and Climate Solutions (1.1MB)
Alison Wise, National Renewable Energy Laboratory-Strategic Energy Applications & Analysis Center
Family Dynamics and Environmental Behavior (0.3MB)
Connie Roser-Renouf, Center for Climate Change Communication, George Mason University
June Flora, Cgnet Services International
Topic 6C
10:30-12:00
Regency C

CONSUMPTION & LIFESTYLE

Moderator: Sylvia Bender, California Energy Commission
Topic 6D
10:30-12:00
Regency D

BUSINESS DECISION CHAINS

Moderator: Jim Parks, Sacramento Municipal Utility District

Addressing Carbon Neutrality in Architectural Practice (0.9MB)
Nicholas Rajkovich, Pacific Gas & Electric Company
New Frontiers in Industrial Energy Savings (0.5MB)
Parminder Sandhu, Willis Energy Services Ltd.
Dennis Fitzgerald, DJF Consulting Ltd.
When End-Users Don't Decide: Supply-Chain Behavior and the Diffusion of Energy-Efficient Technologies (2.3MB)
Amy Wolfe, Oak Ridge National Laboratory
Topic 6E
10:30-12:00
Regency E

TRANSPORTATION

Moderator: Elise Keddie, California Air Resources Board

Confusion of Innovations: Exploring the Adoption and Diffusion of "Green Cars" (0.8MB)
Jonn Axsen, UC Davis, Plug-in Hybrid Electric Vehicle (PHEV) Center
Non-Economic Response to Vehicle Purchase Incentives
Therese Langer, American Council for an Energy-Efficient Economy
Fighting the Single-Occupancy Vehicle (0.6MB)
James Morris, Carnegie Mellon University
California Clean Mobility Partnership (CCMP): Behavior & User Analysis of Plug-in Hybrid Vehicles & Fuel Cell Vehicles (3.9MB)
Rachel Finson, Transportation Sustainability Research Center, University of California, Berkeley
Topic 6F
10:30-12:00
Regency F

COLLEGES & COMPETITIONS

Moderator: Merrilee Harrigan, Alliance to Save Energy

Green Campus 101: Harnessing ENERGY for Change, A Gateway to Green Careers (1.1MB)
Renee Lafrenz, Alliance to Save Energy's Green Campus Program
Towards an Evidence-Based Approach to Environmental Behavior Change Programs: A Case Study of Vanderbilt's "ThinkOne" Energy Conservation Campaign (0.7MB)
Amanda Carrico, Vanderbilt University
Manuel Riemer, Wilfrid Laurier University, Ontario